{"id":3238,"date":"2025-04-09T13:16:24","date_gmt":"2025-04-09T11:16:24","guid":{"rendered":"https:\/\/zendr.se\/?p=3238"},"modified":"2025-09-12T09:26:57","modified_gmt":"2025-09-12T07:26:57","slug":"fraktstrategi-ehandel","status":"publish","type":"post","link":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/","title":{"rendered":"Smarte fraktstrategier for nettbutikker"},"content":{"rendered":"<h3 class=\"wp-block-heading\">1. Tilpass fraktstrategien etter m\u00e5lgruppen<br><p data-start=\"638\" data-end=\"778\" class=\"\"><\/p><\/h3>\n\n\n\n<p>Kunder forventer ulike ting avhengig av produktkategori, prisniv\u00e5 og leveringstype. Begynn med \u00e5 stille deg selv noen viktige sp\u00f8rsm\u00e5l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Er kundene mine prissensitive eller bekvemme?<\/li>\n\n\n\n<li>Er rask levering viktig \u2013 eller er gratis frakt viktigere?<\/li>\n\n\n\n<li>Hvilke fraktalternativer er bransjestandard innenfor min nisje?<\/li>\n<\/ul>\n\n\n\n<p>Ved \u00e5 forst\u00e5 hva som p\u00e5virker konverteringen kan du bygge en strategi som matcher kundenes behov og kj\u00f8psatferd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>2. Tilby flere fraktalternativer \u2013 men hold det tydelig<br><p data-start=\"1142\" data-end=\"1255\" class=\"\"><\/p><\/h3>\n\n\n\n<p>En av de vanligste feilene er \u00e5 bare tilby ett fraktalternativ \u2013 eller for mange. En god balanse kan v\u00e6re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standardfrakt (gratis eller lav kostnad)<\/strong> \u2013 2\u20135 dagar<\/li>\n\n\n\n<li><strong>Ekspressfrakt (raskere levering)<\/strong> \u2013 1\u20132 dager<\/li>\n\n\n\n<li><strong>Leveringssted\/ombud<\/strong> \u2013 for fleksibilitet<\/li>\n\n\n\n<li><strong>Hjemlevering<\/strong> \u2013 ved h\u00f8yere ordreverdi eller st\u00f8rre varer<\/li>\n<\/ul>\n\n\n\n<p>Tydelighet rundt <strong>leveringstid, kostnad og leveringsm\u00e5te<\/strong> reduserer usikkerhet \u2013 og \u00f8ker kj\u00f8pelysten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>3. Bruk frakt som konverteringsdriver<br><p data-start=\"1638\" data-end=\"1708\" class=\"\"><\/p><\/h3>\n\n\n\n<p>Frakt kan v\u00e6re et salgsargument \u2013 ikke bare en n\u00f8dvendighet. Eksempel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gratis frakt over en viss grense<\/strong> \u2013 \u00d8KER snittordreverdien<\/li>\n\n\n\n<li><strong>Tydelig informasjon i kassen<\/strong> \u2013 \u201dBestill f\u00f8r kl. 14 for levering i morgen\u201d<\/li>\n\n\n\n<li><strong>Kampanjer p\u00e5 frakt<\/strong> \u2013 \u201dFri frakt i helgen\u201d eller \u201dFri retur\u201d<\/li>\n<\/ul>\n\n\n\n<p>Ved \u00e5 aktivt kommunisere fraktfordeler, blir logistikken en del av kundel\u00f8ftet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>4. Hold oversikt over fraktkostnadene \u2013 uten \u00e5 g\u00e5 p\u00e5 kompromiss med opplevelsen<br><p data-start=\"2091\" data-end=\"2170\" class=\"\"><\/p><\/h3>\n\n\n\n<p>\u00c5 tilby gratis frakt er attraktivt \u2013 men ikke alltid b\u00e6rekraftig. N\u00f8kkelen er \u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beregn fraktkostnader per produkt og ordrest\u00f8rrelse<\/strong><\/li>\n\n\n\n<li><strong>Tilpass prisene etter marginer og kundeverdi<\/strong><\/li>\n\n\n\n<li><strong>Samarbeid med de riktige transport\u00f8rene for de beste avtalevilk\u00e5rene<\/strong><\/li>\n\n\n\n<li><strong>Vurder sonespesifikk frakt<\/strong> \u2013 ulike prisniv\u00e5er avhengig av region<\/li>\n<\/ul>\n\n\n\n<p>Zendr hjelper nettbutikker med \u00e5 finne den rette balansen mellom kundeverdi og fraktkostnader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>5. Optimaliser returflyten<br><p data-start=\"2547\" data-end=\"2620\" class=\"\"><\/p><\/h3>\n\n\n\n<p>Frakt stopper ikke ved levering \u2013 returer er en naturlig del av e-handelen.<\/p>\n\n\n\n<p>Tips for smart returh\u00e5ndtering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tilby tydelig informasjon om hvordan retur fungerer<\/li>\n\n\n\n<li>Gj\u00f8r det enkelt med ferdige returetiketter eller QR-kode<\/li>\n\n\n\n<li>Bruk returdata for \u00e5 redusere un\u00f8dvendige returer (f.eks. forbedre produktinformasjon)<\/li>\n\n\n\n<li>Ha en strategi for <strong>gratis retur vs betalt retur<\/strong> avhengig av bransje og produkt<\/li>\n<\/ul>\n\n\n\n<p>En smidig returopplevelse styrker kundelojaliteten \u2013 selv om kj\u00f8pet ikke ble gjennomf\u00f8rt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>6. Automatiser og spor hele veien<br><p data-start=\"3074\" data-end=\"3161\" class=\"\"><\/p><\/h3>\n\n\n\n<p>God frakt handler ikke bare om \u00e5 sende riktig \u2013 men om at kunden vet hva som skjer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bruk et system som automatisk sender sporingslenker<\/li>\n\n\n\n<li>Tilby SMS-varsler eller e-postvarsler<\/li>\n\n\n\n<li>Koble fraktsystem med e-handelsplattform for effektiv h\u00e5ndtering<\/li>\n<\/ul>\n\n\n\n<p>Transparens reduserer supportbehov og \u00f8ker kundetilfredshet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Sammendrag \u2013 sjekkliste for smart fraktstrategi<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tilpass frakt etter kundeatferd og produktkategori<\/li>\n\n\n\n<li>Tilby flere alternativer \u2013 men hold det tydelig<\/li>\n\n\n\n<li>Bruk frakten som et salgsargument<\/li>\n\n\n\n<li>Ha kontroll p\u00e5 kostnadene uten \u00e5 kompromisse med opplevelsen<\/li>\n\n\n\n<li>Optimaliser returbehandling<\/li>\n\n\n\n<li>Integrere og automatisere flyt<\/li>\n<\/ul>\n\n\n\n<p><br><br>Riktig fraktstrategi utgj\u00f8r en forskjell \u2013 b\u00e5de p\u00e5 bunnlinjen og for kundeopplevelsen.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Frakt er mer enn bare en kostnadspost i netthandelen \u2013 det er en sentral del av kundeopplevelsen. Riktig fraktstrategi kan v\u00e6re forskjellen mellom en konvertering og et forlatt handlevognskj\u00f8p. I dette innlegget g\u00e5r vi gjennom hvordan nettbutikker kan skape smarte, fleksible og kostnadseffektive fraktoppsett som styrker b\u00e5de salg og l\u00f8nnsomhet.<\/p>","protected":false},"author":1,"featured_media":7192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[27],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg","tag-smart-frakt-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarta fraktstrategier f\u00f6r e-handlare | Zendr<\/title>\n<meta name=\"description\" content=\"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarta fraktstrategier f\u00f6r e-handlare | Zendr\" \/>\n<meta property=\"og:description\" content=\"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/\" \/>\n<meta property=\"og:site_name\" content=\"Zendr - F\u00f6renkla din f\u00f6retagsfrakt\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T11:16:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T07:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"user\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"user\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/\"},\"author\":{\"name\":\"user\",\"@id\":\"https:\\\/\\\/zendr.se\\\/#\\\/schema\\\/person\\\/a9a8ce744083e838e9874886bb6beb53\"},\"headline\":\"Smarta fraktstrategier f\u00f6r e-handlare\",\"datePublished\":\"2025-04-09T11:16:24+00:00\",\"dateModified\":\"2025-09-12T07:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Warehouse-loading-bay_left.webp\",\"keywords\":[\"Smart frakt B2B\"],\"articleSection\":[\"Blogg\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/\",\"url\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/\",\"name\":\"Smarta fraktstrategier f\u00f6r e-handlare | Zendr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Warehouse-loading-bay_left.webp\",\"datePublished\":\"2025-04-09T11:16:24+00:00\",\"dateModified\":\"2025-09-12T07:26:57+00:00\",\"description\":\"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Warehouse-loading-bay_left.webp\",\"contentUrl\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Warehouse-loading-bay_left.webp\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/fraktstrategi-ehandel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zendr.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smarta fraktstrategier f\u00f6r e-handlare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zendr.se\\\/#website\",\"url\":\"https:\\\/\\\/zendr.se\\\/\",\"name\":\"zendr.se\",\"description\":\"Vi f\u00f6renklar frakt\",\"publisher\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zendr.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zendr.se\\\/#organization\",\"name\":\"Zendr\",\"url\":\"https:\\\/\\\/zendr.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/zendr.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-cropped-Zendr-logo-2.png\",\"contentUrl\":\"https:\\\/\\\/zendr.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-cropped-Zendr-logo-2.png\",\"width\":512,\"height\":119,\"caption\":\"Zendr\"},\"image\":{\"@id\":\"https:\\\/\\\/zendr.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zendr.se\\\/#\\\/schema\\\/person\\\/a9a8ce744083e838e9874886bb6beb53\",\"name\":\"user\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g\",\"caption\":\"user\"},\"sameAs\":[\"http:\\\/\\\/127.0.0.1\"],\"url\":\"https:\\\/\\\/zendr.se\\\/no\\\/blogg\\\/author\\\/user\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smarta fraktstrategier f\u00f6r e-handlare | Zendr","description":"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/","og_locale":"nb_NO","og_type":"article","og_title":"Smarta fraktstrategier f\u00f6r e-handlare | Zendr","og_description":"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.","og_url":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/","og_site_name":"Zendr - F\u00f6renkla din f\u00f6retagsfrakt","article_published_time":"2025-04-09T11:16:24+00:00","article_modified_time":"2025-09-12T07:26:57+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","type":"image\/webp"}],"author":"user","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"user","Ansl. lesetid":"3 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#article","isPartOf":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/"},"author":{"name":"user","@id":"https:\/\/zendr.se\/#\/schema\/person\/a9a8ce744083e838e9874886bb6beb53"},"headline":"Smarta fraktstrategier f\u00f6r e-handlare","datePublished":"2025-04-09T11:16:24+00:00","dateModified":"2025-09-12T07:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/"},"wordCount":485,"publisher":{"@id":"https:\/\/zendr.se\/#organization"},"image":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#primaryimage"},"thumbnailUrl":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","keywords":["Smart frakt B2B"],"articleSection":["Blogg"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/","url":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/","name":"Smarta fraktstrategier f\u00f6r e-handlare | Zendr","isPartOf":{"@id":"https:\/\/zendr.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#primaryimage"},"image":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#primaryimage"},"thumbnailUrl":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","datePublished":"2025-04-09T11:16:24+00:00","dateModified":"2025-09-12T07:26:57+00:00","description":"Hur bygger du en smart fraktstrategi f\u00f6r din e-handel? F\u00e5 tips p\u00e5 hur du s\u00e4nker kostnader, \u00f6kar konvertering och skapar b\u00e4ttre kundupplevelse.","breadcrumb":{"@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#primaryimage","url":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","contentUrl":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/zendr.se\/no\/blogg\/fraktstrategi-ehandel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zendr.se\/"},{"@type":"ListItem","position":2,"name":"Smarta fraktstrategier f\u00f6r e-handlare"}]},{"@type":"WebSite","@id":"https:\/\/zendr.se\/#website","url":"https:\/\/zendr.se\/","name":"zendr.se","description":"Vi forenkler frakt","publisher":{"@id":"https:\/\/zendr.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zendr.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/zendr.se\/#organization","name":"Zendr","url":"https:\/\/zendr.se\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/zendr.se\/#\/schema\/logo\/image\/","url":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/04\/cropped-cropped-Zendr-logo-2.png","contentUrl":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/04\/cropped-cropped-Zendr-logo-2.png","width":512,"height":119,"caption":"Zendr"},"image":{"@id":"https:\/\/zendr.se\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zendr.se\/#\/schema\/person\/a9a8ce744083e838e9874886bb6beb53","name":"bruker","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514?s=96&d=mm&r=g","caption":"user"},"sameAs":["http:\/\/127.0.0.1"],"url":"https:\/\/zendr.se\/no\/blogg\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/zendr.se\/wp-content\/uploads\/2025\/09\/Warehouse-loading-bay_left.webp","_links":{"self":[{"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":7,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":7273,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/posts\/3238\/revisions\/7273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/media\/7192"}],"wp:attachment":[{"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zendr.se\/no\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}